Strategic Marketing
We transform under-performing web sites into powerful business tools.
We focus on strategy, customer value proposition and measurement. It’s a qualitative AND a quantitative approach.
What do we do?
We can help you:- Increase free web site traffic through organic search enhancement (SEO)
- Convert web site browsers into buyers with heuristic evaluation, usability testing, and conversion optimization using statistical testing.
- Turn on the traffic fire hose with profitable paid search campaigns, display campaigns, and email list acquisition
- Control the flow of communication with integrated email marketing campaigns, and social media marketing (SEM)
- Automated marketing systems – web, email, PPC, ecommerce, CRM, accounting and fulfillment systems integration
- Product development – Productize services, competitive research, CVP analysis
- Brand development – Image, message, digital assets, copy, materials
- Inbound marketing and promotion – SEO, PPC, social media, display advertising, direct marketing, channel development
We start by asking the right questions
- Where is your business going to be in three years, and how do you plan to get there?
- Is you business model profitable? Is it optimal?
- Does your gross margin sufficiently support your company growth plan?
- Do you have a strong and well articulated customer value proposition?
- Have you identified future customers?
- What is a customer’s average lifetime value?
- How strong is your customer loyalty?
- What is a reasonable marketing budget? Do you have a budget?
The research and planning necessary to answers these questions are a critical first step towards sustaining growth in profits.
